Pete Evans has been dropped by 15 sponsors and companies after posting a neo-Nazi meme to social media over the weekend.
The list includes his publisher Pan Macmillan, bookstore Dymocks, BIG W, Coles, kitchenware company Baccarat, Woolworths, House homewares, Target, Kmart, Booktopia, David Jones and Channel 10’s I’m a Celebrity… Get Me Out of Here!
Also severing ties are Readings and Gleebooks bookstores, while Natural Raw C coconut water revealed it had ended its agreement with the 47-year-old disgraced chef earlier this year.
Ousted: Pete Evans (pictured) has been dropped by 15 sponsors and companies after posting a neo-Nazi meme to his Instagram over the weekend. The list includes his publisher Pan Macmillan, bookstore Dymocks, BIG W, kitchenware company Baccarat, Woolworths, House homewares, Target, Kmart and David Jones
A majority of these companies shared statements confirming the mass exodus over the past two days.
Kmart Group, which incorporates Target, told Daily Mail Australia on Tuesday: ‘The health and wellbeing of our customers and communities remains our number one priority.
‘We will not condone or tolerate any form of discrimination or intolerance. Unfortunately we feel that recent commentary made by Pete Evans does not reflect our brand values, which is why we have made the decision to remove these book titles from all Kmart and Target stores, effective immediately.’
A David Jones spokesperson also said: ‘David Jones does not support or in any way endorse the comments made by Pete Evans and we will be no longer be stocking Pete Evans titles effective today, November 17, 2020.
‘All stock of these titles will be returned to the publisher Pan Macmillan in line with the arrangements they have announced.’
Speaking up: A majority of these companies shared statements confirming the mass exodus over the past two days. Pictured: a statement from Baccarat
Issues: Natural Raw C coconut water revealed it had ended its agreement with the 47-year-old disgraced chef earlier this year
House homewares shared the following statement to Instagram on Tuesday: ‘In our view, the images and views expressed by Mr Evans are reprehensible, unacceptable and offensive. HOUSE will immediately remove the Pete Evans branded products online and will be discontinuing the range in store’
Woolworths has also distanced itself from Evans, removing his books from shelves at Big W stores.
‘We appreciate the recent community concern over comments made by Pete Evans,’ a Big W spokesperson said on Tuesday.
‘Big W has taken the decision to remove his books from sale. As always, we encourage our customers to follow the expert medical advice from health authorities.’
Woolworths Group, which includes Woolworths supermarkets and Big W, shared the following statement on their website on Tuesday: ‘Woolworths Supermarkets has conveyed its own concerns directly with supplier Raw C, who subsequently advised its relationship with Pete Evans ended earlier this year.
Sacked: Evans was dropped by his publisher Pan Macmillan Australia on Monday in response to the outrage over his neo-Nazi Facebook meme
End of the line: The publisher of several of his books was quick to distance itself from Evans, and declared his Easy Keto cookbook (pictured), released last year, would be its last
‘BIG W reviews its range of books regularly to ensure they’re aligned with its values. It has decided to remove Pete Evans’ book titles from the BIG W range from 17 November in line with Pan Macmillan’s offer.
‘Woolworths Supermarkets has no direct commercial relationships with Pete Evans. Woolworths Supermarkets stock a small number of coconut water and coconut oil products from the ‘Raw C’ brand, which Pete Evans was previously associated with.
‘This association ended earlier this year and Raw C product labelling is being updated. This will take a few months to flow through to the stock in our stores.’
Raw C shared a statement, which was posted to the coconut water brand’s website on Tuesday.
It read: ‘We are both horrified and saddened by the religious and anti-Semitic undertones by this tweet. These views are not supported by our company or staff.
Dropped: Evans was set to join the cast of Channel Ten’s I’m a Celebrity – which begins filming this week – but the network pulled the plug in response to his latest scandal. Pictured: hosts Dr Chris Brown and Julia Morris
Out: ‘Network 10 can confirm that Pete Evans will not be appearing on this season of I’m a Celebrity… Get Me Out of Here!’ a spokesperson told Daily Mail Australia on Tuesday
‘There has been a pattern of behaviour by Mr Evans over the last year that has led to Natural Raw C taking steps to disassociate with him both personally and as a brand.
‘This process has been reflected in our renewed branding across our product lines and removal of any social media associations.
‘Our customers, related businesses and staff are our main priority and we will take immediate action to fast track any remaining references that may cause any further hurt or impact to our Raw C community.’
Coles Group has also ended its association with Evans, with a representative saying: ‘Coles is committed to providing a safe and inclusive environment in which to work and shop.
‘We have no direct business relationship with Pete Evans, however we currently stock a small number of products from suppliers who have licensing agreements with him.
Shameful: Evans had sparked outrage on Sunday when he shared a neo-Nazi meme on Facebook. He posted this cartoon of a caterpillar wearing a MAGA cap and a butterfly with the racist Black Sun emblem on its wing – with the suggestion being that neo-Nazism is the natural evolution for Donald Trump supporters
‘We have spoken to these suppliers who share our concerns regarding recent statements made by Mr Evans and are in discussions regarding the removal of these products from our range.’
House homewares shared the following statement on their Instagram account on Tuesday: ‘HOUSE has recently been made aware of social media posts and comments by Mr Pete Evans which are completely contrary to our values.
‘In our view, the images and views expressed by Mr Evans are reprehensible, unacceptable and offensive. HOUSE will immediately remove the Pete Evans branded products online and will be discontinuing the range in store.’
Baccarat kitchenware shared a similar statement on Instagram, which read: ‘Baccarat kitchenware has recently been made aware of social media posts and comments by Mr Pete Evans which are completely contrary to our values.
What was he thinking? Evans seemingly confirmed he was aware of the meaning of the symbol when a fan stated they recognised it, and Pete replied: ‘I was waiting for someone to see that’
‘In our view, the images and views expressed by Mr Evans are abhorrent, unacceptable and deeply offensive. Baccarat will immediately terminate its license agreement for the manufacture and retail of its range of Pete Evans branded kitchenware products.
‘Baccarat retail partners will immediately remove the product range online and will exit all stock in store.’
Booktopia also issued this statement: ‘Booktopia made a decision several months ago to no longer actively promote or partner with Pete Evans, and to ensure his books were not prominently merchandised on our website.
‘Today, we have made the further decision to take Pan MacMillan up on their offer and are beginning the process of removing his titles from our warehouse. While Pan MacMillan continues to have his titles available, they will be available in our product feeds. We have a clear policy as to which books we do not host’.
Right-wing politics: Evans is an enthusiastic supporter of the president and advocates the baseless claim that Joe Biden only won the election due to voter fraud. Pictured in a MAGA hat
Sorry, not sorry: He later deleted the post on Monday afternoon and replaced it with this image of a rainbow heart alongside a sarcastic non-apology in which he claimed he’d be ‘studying all of the symbols that have ever existed’ to make sure he doesn’t offend anyone again
Meanwhile, Pete was dropped by his publisher Pan Macmillan Australia on Monday in response to the outrage over his neo-Nazi Facebook meme.
The publisher of several of his books was quick to distance itself from Evans, and declared his Easy Keto cookbook, released last year, would be its last.
‘Pan Macmillan does not support the recent posts made by Pete Evans. Those views are not our views as a company or the views of our staff,’ a representative said.
‘Pan Macmillan is currently finalising it’s contractual relationship with Pete Evans and as such will not be entering any further publishing agreements moving forward.
‘If any retailer wishes to return Pete Evans’ books please contact Pan Macmillan.’
Bookstore chain Dymocks confirmed on Monday evening that it was ‘in the process of removing [Evans’] books from our website and have advised our stores to return their stock as offered by the publisher’.